2014 TOP PRIORITIES

PUT PEOPLE FIRST
INCREASE COFFEE-DRIVEN VISITS
GET IT RIGHT
IMPROVE DT & LUNCH EXPERIENCE

 

50,000 MORE GUESTS SERVED IN 2014

20 MORE GUESTS EVERY DAY AT EVERY STORE

INSPIRE - EXCEL - GO BEYOND

Today our Customers have thousands of choices of where and what to eat. In our trading area alone, you can probably stand at the front of your lot and see dozens of competitors.  Why would a potential customer turn into your lot?  What makes your restaurant differentand unique?  Our food,  service or location?  Are we GOING BEYOND our Customer's expectations and  delivering an AMAZING  EXPERIENCE in the restaurant?  Are you thinking different?

It's never been more accurate, or urgent than it is now.  We've got to look through our customer's eyes. That's where the answers are!  Strong brands bring out the thoughts and emotions from their customers.....great brands create memories.  And we are definitely going for great!

Those customer perceptions are established every day and they happen at the magic moment when we interact with our guests at the drive through and the front counter.  So to improve those customers perceptions we have to think different........and act different.

Ask yourself:  What are we really doing everyday?  Are we simply selling food, or are we creating an experience?